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How to add Google Analytics to your Shopify store

Google Analytics is a helpful and free tool that helps you understand, using metrics and data, how your website is performing as a whole. It is the industry standard when it comes to gaining insights and setting benchmarks for your website performance and effectiveness. With the Google Analytics tool, you can measure website traffic, conversion rates and ad performance. You can also use this tool to gain knowledge about your current audience, what kind of content they are looking for, what content they interact with most and how they’re engaging with your content. Shopify comes with its set of analytics right in your admin panel and it does offer quite a lot of information regarding user visits and their behaviour...

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