Ideas — ecommerce RSS

Google merchant center - Mismatched value (page crawl) [price] error fix

Google Merchant Center is a tool that helps merchants upload their store information and products to Google in order to make them available for purchase and shopping ads. Once submitted, the products will be made available to all of the Google services, but only if the submissions are error-free of course. One of the most common errors any merchant can get is the Mismatched value (page crawl) [price] error. This means that the initial specified price does not match the value present on the shop. Google periodically crawls each product page and looks for information in the structured data present on the product page. Schema structured data is an advanced markup code added to your website. Websites with Schema are...

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COVID-19 in the world of E-commerce

The COVID-19 global pandemic is likely the biggest "event" of 2020 and it will have implications that last well into the following years. Social distancing measures, restaurants, shops, small businesses shutting down for safety reasons are now something common for each and every one of us. This may also be the very catalyst that would drive people to shop online more and go out in brick-and-mortar stores less. A considerable uplift in eCommerce B2C shipments, can be seen,  at both local and global levels which has specifically been driven by the COVID situation and the fact that all traditional bricks and mortar stores have transitioned to online. Everyone simply has to order online without the choice of physically going to a store....

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