Recovered revenue is one of the most useful metrics for a back-in-stock app, but it should be measured carefully.
Start with the funnel
- Signup created.
- Inventory returned.
- Notification sent.
- Shopper opened or clicked.
- Shopper purchased within an attribution window.
Clicks are more reliable than opens
Email privacy features can make open tracking incomplete. Click tracking and order webhooks are more reliable signals for attribution.
Report estimates honestly
Recovered revenue should be treated as directional. A tracked click followed by an order is strong evidence, but merchants should avoid claiming every purchase was caused only by the notification.
Bodanu Back in Stock reports deliveries, clicks, conversions, and recovered revenue estimates by product and campaign.