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Add Google AdSense to your Shopify store | Step by Step Guide

What is AdSense? Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. You offer ad spaces on your website, the highest paying ads appear on your offered spaces and then you get paid for that. Simple as that Even if you run an online store, you may want to add an extra income in your pockets by placing some ads. It does not cost anything to do so and Google`s ads...

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SEO | How long does it take

Search engine optimization is a process to improve website visibility and ranking in search engines. Every website owner tries to do its best to rank higher and be ahead of competition. It takes a lot of work and time to do and the results do not show right away. Many of you may have asked yourselves the question: "How long does it take to see any results?".  A lot of SEO firms will explain you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. It takes so long mainly because there are a lot of factors to be considered when...

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Shopify custom Thank You page

A thank-you page is a place where visitors are redirected immediately after taking some action, such as completing a purchase, submitting a form, etc... After completing a purchase on any store powered by Shopify, the customer is redirected to the order status page, or "Thank You page" as most of us call it. It is the last step of a sell, telling the customer something nice and shows a summary of their order. It is an automatically generated page, similar to the checkout pages, so your ability to customize and modify it is quite limited.  It does not matter what is your Shopify plan, as the following tips work for everyone. All the text on the page is generated dynamically...

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Comprehensive List of Terms every online store owner should know

Every business has its own dialect to say so. Even if the "universal language" of the internet is English and most of us can speak it, there are terms specific to every field of activity that you might not have heard of. Ecommerce is no different, so on your first steps towards starting your online business you might come across terms like: Bounce rate, Conversion rate, Cart abandonment rate and so on. In this article you will find those terms that are most frequently used in the world of online commerce and their meaning. Ecommerce - A simple term used to describe the act of selling products or services online. Comes from Electronic Commerce. Probably the first word you come across when...

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Conversions and abandoned carts

What does conversion mean? In terms of online marketing and e-commerce, conversion is the term used to describe the act of converting a visitor/customer in to a paying customer. A marketing tactic that encourages the customer into taking actions, precisely encouraging people to buy and complete the purchase from your shop. Conversion rate represents the number of customers that actually bought something out of the total number of visitors. But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31%...

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