Ideas RSS



Make the most out of Google Adsense on your Shopify store

In one of our previous articles you have learned how to get approved and add Google Adsense on your Shopify store. Also all the pros and cons of using Adsense on Shopify. This article will better explain how to create the best balance between earning through ads and maintaining a professional looking online store. In case you have already embedded Adsense on your Shopify store, you may have noticed a quite significant drop in the page load speed times. It is a normal behaviour since most of the ads shown on the store come from different locations, whole new JS libraries need to be loaded, there is more graphical content on the front-end and so on. This may be quite...

Continue reading



Shopify | How to use homepage sections on other pages

Shopify themes offer a large amount of section types you can add to the homepage of your website. Each section holds a number of blocks that represent the actual content on the page.  Let`s take the hero banner/slider as an example. Almost all of the themes feature this section. To use it you select the section from the list, add it to the site and then you add blocks. Each block represents a slide/banner and each of these blocks has some settings like image, title, subtitle, link, buttons and so on. But what if you want to feature the same banner/slider on a different page like your contact page? Well you can`t; at least not by default, but you will...

Continue reading



Fixed | No global identifier provided eg. mpn, gtin, brand, isbn

A very common warning, especially for merchants, that Google can throw is the missing product identifier one. Google says that a product`s structured dat should contain one of gtin, mpn, isbn global identifier. What are global identifiers? Product identifiers are a series of numerical or alphanumerical digits - a barcode assigned to a product. They help to identify and recognize a specific product.Product Identifiers consist of a unique barcode to locate products online. Usually, they include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names.   GTIN, or Global Trade Item Number is used to identify trade items worldwide. Significance of GTINs is about their global role. They help Google match products to catalog. That increases the chance of showing...

Continue reading



How to add Google Analytics to your Shopify store

Google Analytics is a helpful and free tool that helps you understand, using metrics and data, how your website is performing as a whole. It is the industry standard when it comes to gaining insights and setting benchmarks for your website performance and effectiveness. With the Google Analytics tool, you can measure website traffic, conversion rates and ad performance. You can also use this tool to gain knowledge about your current audience, what kind of content they are looking for, what content they interact with most and how they’re engaging with your content. Shopify comes with its set of analytics right in your admin panel and it does offer quite a lot of information regarding user visits and their behaviour...

Continue reading



How to fix data "data-vocabulary.org schema deprecated"

Google recently announced that they will stop supporting "data-vocabulary.org" for their rich snippets. They will focus and support only schema.org. Their statement said that seeing increased usage for schema.org markups they will focus on supporting only one structure for rich snippets. For most of the users that currently have snippets of code that used data-vocabulary.org, this will translate at first into a warning notification on your Search Console with a message looking like this: "data-vocabulary.org schema deprecated".  First of all let us understand what data-vocabulary.org or schema.org is. Or even what is structured data and how it helps us and where is it located. Structured data is a standardized format for providing information about a page and classifying the page content;...

Continue reading