A very common warning, especially for merchants, that Google can throw is the missing product identifier one. Google says that a product`s structured dat should contain one of gtin, mpn, isbn global identifier. What are global identifiers? Product identifiers are a series of numerical or alphanumerical digits - a barcode assigned to a product. They help to identify and recognize a specific product.Product Identifiers consist of a unique barcode to locate products online. Usually, they include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names. GTIN, or Global Trade Item Number is used to identify trade items worldwide. Significance of GTINs is about their global role. They help Google match products to catalog. That increases the chance of showing...
Google Analytics is a helpful and free tool that helps you understand, using metrics and data, how your website is performing as a whole. It is the industry standard when it comes to gaining insights and setting benchmarks for your website performance and effectiveness. With the Google Analytics tool, you can measure website traffic, conversion rates and ad performance. You can also use this tool to gain knowledge about your current audience, what kind of content they are looking for, what content they interact with most and how they’re engaging with your content. Shopify comes with its set of analytics right in your admin panel and it does offer quite a lot of information regarding user visits and their behaviour...
Google recently announced that they will stop supporting "data-vocabulary.org" for their rich snippets. They will focus and support only schema.org. Their statement said that seeing increased usage for schema.org markups they will focus on supporting only one structure for rich snippets. For most of the users that currently have snippets of code that used data-vocabulary.org, this will translate at first into a warning notification on your Search Console with a message looking like this: "data-vocabulary.org schema deprecated". First of all let us understand what data-vocabulary.org or schema.org is. Or even what is structured data and how it helps us and where is it located. Structured data is a standardized format for providing information about a page and classifying the page content;...
Even if you do not have values for any of those fields, at least one of them should be present in the schema structure. Otherwise you will only get errors and no benefits.The Offers attribute is the most common present in all schema structures
There was a time when owning, designing and ranking a website was as easy as learning to ride a bike. You could do whatever you wanted, how you wanted and there were no best-practices or guidelines to follow. You could rank on the first page of Google by simply stuffing your footer with keywords written with transparent font, or you could run an online shop on a server running in your granny`s basement with no security whatsoever. Times have changed since then and now everything should be done properly, as the consumer is the one that gives your website its power. If by any means you try to trick the system, you get penalised. In order to stay on the...
