The COVID-19 global pandemic is likely the biggest "event" of 2020 and it will have implications that last well into the following years. Social distancing measures, restaurants, shops, small businesses shutting down for safety reasons are now something common for each and every one of us. This may also be the very catalyst that would drive people to shop online more and go out in brick-and-mortar stores less. A considerable uplift in eCommerce B2C shipments, can be seen, at both local and global levels which has specifically been driven by the COVID situation and the fact that all traditional bricks and mortar stores have transitioned to online. Everyone simply has to order online without the choice of physically going to a store....
From the moment you set up Google AdSense on a Shopify site, a short time will pass until you get notified to add an "ads.txt" file to the root of your website or your revenue will be greatly affected. Seems like an easy task, but as soon as you get the file from AdSense you will notice there is no way to upload it to Shopify and be accessible at the root of the website ( https://website_url/ads.txt ). There is, however, a workaround for this issue. To make it work just follow these steps: Log in to your shopify admin and go to settings > files Upload the "ads.txt" file and copy the asset url Go to Online Store >...
In one of our previous articles you have learned how to get approved and add Google Adsense on your Shopify store. Also all the pros and cons of using Adsense on Shopify. This article will better explain how to create the best balance between earning through ads and maintaining a professional looking online store. In case you have already embedded Adsense on your Shopify store, you may have noticed a quite significant drop in the page load speed times. It is a normal behaviour since most of the ads shown on the store come from different locations, whole new JS libraries need to be loaded, there is more graphical content on the front-end and so on. This may be quite...
Shopify themes offer a large amount of section types you can add to the homepage of your website. Each section holds a number of blocks that represent the actual content on the page. Let`s take the hero banner/slider as an example. Almost all of the themes feature this section. To use it you select the section from the list, add it to the site and then you add blocks. Each block represents a slide/banner and each of these blocks has some settings like image, title, subtitle, link, buttons and so on. But what if you want to feature the same banner/slider on a different page like your contact page? Well you can`t; at least not by default, but you will...
A very common warning, especially for merchants, that Google can throw is the missing product identifier one. Google says that a product`s structured dat should contain one of gtin, mpn, isbn global identifier. What are global identifiers? Product identifiers are a series of numerical or alphanumerical digits - a barcode assigned to a product. They help to identify and recognize a specific product.Product Identifiers consist of a unique barcode to locate products online. Usually, they include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names. GTIN, or Global Trade Item Number is used to identify trade items worldwide. Significance of GTINs is about their global role. They help Google match products to catalog. That increases the chance of showing...
