Marketing has become an essential component of business activity for most companies. While marketing does provide some benefit to a company's bottom line, it is often considered one of the more challenging areas due to the many variables that must be considered. However, marketing is truly the key to growth for any company. With the right marketing techniques, a company can differentiate itself from its competition, increase customer satisfaction and loyalty, improve employee relations, and increase sales revenues. Marketing automation allows many modern marketing practices to flourish, such as segmentation, lead nurturing, lead scoring, relationship marketing, and cross-selling. A firm must first determine what its marketing goals are. Next, the firm must determine which marketing activities to engage in, what...
A committee appointed by the European Commission has presented a set of guidelines to be adopted by all member states of the European Union. This is called the "coalition of Europe". In 2010, it produced a report on "The future of digital policy". It said, "Cyberspace should be a platform for innovation and market entry for small businesses and start-ups, not a place for multinationals to try to dominate the competition." That report was later adopted as the basis for the new Digital Single Market Strategy. The report noted, "The increasing concentration of corporate power in the technological domains of e-commerce and digital content markets is making it more difficult for smaller enterprises to compete with large companies". Such concentration...
For those who are interested in shopping cart software, Shopify may not be a new name. It is a well-known online selling platform that allows you to develop your online store from where you can promote, sell and ship your products. Its popularity is mainly due to its easy to use interface and low start-up cost. Many merchants have found it worthy while there are others who need certain developments. Even if you want to get Shopify subscription then it’s best to know its pros and cons so that you can strategize accordingly. Pros of Shopify This cloud based SaaS provides you access to an admin panel against a monthly fees. You can store data, add and get orders and...
Any business transaction done online comes under the periphery of eCommerce. Whether it’s selling goods to the final consumers or sale of airline tickets, everything is included under eCommerce. Among the different models the following can be broadly included. Different eCommerce business models Business to Business (B2B) When one business sells product to other business it is considered as B2B. A good example can be a stationary store who sells stationaries in bulk to other offices. As bulk business is done the question of discount arises. Business to consumer (B2C) It is considered as the most common form of business model where business sells to final consumers. When you buy laptop online or any medicine it is B2C. Normally you...
Anyone who runs a website understands the importance of Search Engine Optimization (SEO) for their website. This is also true for those who are using website as their ecommerce platform. Without proper SEO both search engine and users will not be able to understand the website, the result is that the website will not be anywhere in few days. Thus, in the ecommerce world SEO holds its own importance. What is SEO? As the name suggest Search engine Optimization is the key tool that optimizes the website for getting better ranking and hence getting more traffic. Business can make their websites visible with it and also you can start branding your business. When someone sues Google, Bing or Yahoo or...
