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Comprehensive List of Terms every online store owner should know

Every business has its own dialect to say so. Even if the "universal language" of the internet is English and most of us can speak it, there are terms specific to every field of activity that you might not have heard of. Ecommerce is no different, so on your first steps towards starting your online business you might come across terms like: Bounce rate, Conversion rate, Cart abandonment rate and so on. In this article you will find those terms that are most frequently used in the world of online commerce and their meaning. Ecommerce - A simple term used to describe the act of selling products or services online. Comes from Electronic Commerce. Probably the first word you come across when...

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Conversions and abandoned carts

What does conversion mean? In terms of online marketing and e-commerce, conversion is the term used to describe the act of converting a visitor/customer in to a paying customer. A marketing tactic that encourages the customer into taking actions, precisely encouraging people to buy and complete the purchase from your shop. Conversion rate represents the number of customers that actually bought something out of the total number of visitors. But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31%...

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Shopify Schema

Schema is quite important to your Shopify store. We are almost in 2020, the internet is full with websites, e-commerce platforms and stores, apps, etc...In a such competitive world, every small detail makes a difference. This article will help you know more about Shopify schema and breadcrumbs.

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Adding breadcrumbs and micro data to your shop #seotools

Once upon a time there were two little children named Hansel and Gretel. Living hard times back then, their parents decided to take them in the woods and abandon them because they simply could not watch them die of hunger in their own home....Fast Forward...The boy hears his parents talking about this and fills up his pockets with breadcrumbs so he can drop them on the ground and leave a trail behind so he can follow the path back home. In this story the breadcrumbs failed to meet their purpose, but it`s just fantasy. We live in the real world where breadcrumbs actually work On websites that have a lot of pages, breadcrumb navigation can greatly enhance the way users find their way...

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Costs of starting an online store - complete guide

In one of my previous articles I have made a comparison between two of the most known platforms, Wordpress and Shopify. There is no clear winner following the article in terms of overall score, but when it comes to E-commerce, clearly Shopify is the winner.

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