Shopify is the leading platform for ecommerce at the moment. It powers more than 1,000,000 businesses and growing every day. Due to the fact that it is so easy to use and no technical skills are required to start a business, owners have more time to focus on important matters like marketing strategies, product sourcing, improving conversions and so on, without having to meddle with coding, designing, hiring developers to build elements/features on the website. Although setting up a store and start selling can be done in a short time, there are some features that can extend your store's capabilities and features, only available by installing additional software. In the Shopify ecosystem these are called Apps and can be found listed in the...
Every business has its own dialect to say so. Even if the "universal language" of the internet is English and most of us can speak it, there are terms specific to every field of activity that you might not have heard of. Ecommerce is no different, so on your first steps towards starting your online business you might come across terms like: Bounce rate, Conversion rate, Cart abandonment rate and so on. In this article you will find those terms that are most frequently used in the world of online commerce and their meaning. Ecommerce - A simple term used to describe the act of selling products or services online. Comes from Electronic Commerce. Probably the first word you come across when...
What does conversion mean? In terms of online marketing and e-commerce, conversion is the term used to describe the act of converting a visitor/customer in to a paying customer. A marketing tactic that encourages the customer into taking actions, precisely encouraging people to buy and complete the purchase from your shop. Conversion rate represents the number of customers that actually bought something out of the total number of visitors. But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31%...
