Wishlist guide

The wishlist gives shoppers a reason to save products even before they submit a restock alert. It also gives merchants demand data for products shoppers want to revisit.

How shoppers use it

When enabled, the product widget shows a Wishlist button. Shoppers can save products and visit the wishlist page to see saved items, remove items, clear the wishlist, continue shopping, and add available items to cart.

Wishlist page

The app provides a storefront wishlist page through the Shopify app proxy. Merchants can link to /apps/back-in-stock/wishlist from navigation, footer links, account pages, or the product widget's View wishlist link.

Merchant value

Wishlist data helps merchants see demand by product and variant, identify products worth restocking, and trigger downstream automations such as Shopify Flow events.

Privacy

Guest wishlist items are associated with a browser visitor token. When an email or customer identifier is available, the app can associate wishlist data with that context.