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Shopify | Add an info top bar to your online store | Step-by-Step guide

If you already own a Shopify store or plan on creating one just now, you will need a way to inform your customers about important matters in  a non-intrusive way, but at the same time  placed on top of everything so anyone can notice. Such a place is the so-called announcement bar at the top of the website. Some themes may already have this feature implemented and it is just a matter of adding some text to it, but this article will explain how you can add it if your theme does not have this feature. Of course you can choose an app from the Shopify Appstore to do  this for you,   but for  such  a small and simple...

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Google merchant center - Mismatched value (page crawl) [price] error fix

Google Merchant Center is a tool that helps merchants upload their store information and products to Google in order to make them available for purchase and shopping ads. Once submitted, the products will be made available to all of the Google services, but only if the submissions are error-free of course. One of the most common errors any merchant can get is the Mismatched value (page crawl) [price] error. This means that the initial specified price does not match the value present on the shop. Google periodically crawls each product page and looks for information in the structured data present on the product page. Schema structured data is an advanced markup code added to your website. Websites with Schema are...

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How much does AdSense pay?

The sole reason one would want to place ads on their website is, of course, to earn money. But how much money does that mean more precisely?  An average website can bring in anywhere between $0 to ~$3000 each month. It is a big spread, yes, but the income is strictly related by how much traffic your website has each month. The other factor that influence the actual revenue is RPM, which is calculated based on a combination of your traffic, CTR (click-through-rate), and CPC (cost per click). Let`s assume you have a RPM around $3 and you get 1000 visits per day, the average earning will be $3/day which gets to around $90/month. Pretty low and maybe nowhere near what...

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COVID-19 in the world of E-commerce

The COVID-19 global pandemic is likely the biggest "event" of 2020 and it will have implications that last well into the following years. Social distancing measures, restaurants, shops, small businesses shutting down for safety reasons are now something common for each and every one of us. This may also be the very catalyst that would drive people to shop online more and go out in brick-and-mortar stores less. A considerable uplift in eCommerce B2C shipments, can be seen,  at both local and global levels which has specifically been driven by the COVID situation and the fact that all traditional bricks and mortar stores have transitioned to online. Everyone simply has to order online without the choice of physically going to a store....

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