Schema & Breadcrumbs

Schema is an advanced markup code added to your website. Websites with Schema are easier for search engines and other crawlers to index, meaning it’s easier for them to understand the content of your store, and serve it to more relevant people.

A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website or Web application. 

Breadcrumb navigation should be regarded as an extra feature and shouldn’t replace effective primary navigation menus. It’s a convenience feature; a secondary navigation scheme that allows users to establish where they are; and an alternative way to navigate around your website.

Our app automatically adds both breadcrumb navigation and schema code to your shop as easy as clicking a button.


  • Extremely simple to use
  • No messy code left in case you uninstall the app
  • Customize the app straight from the shop admin theme editor
  • Breadcrumbs are built based on the store's navigation
  • Edit which nav items should or should not be used in the breadcrumbs
  • Manually create breadcrumb paths for any product or collection
  • Up to date LD+JSON schema enhancing your search results
  • Well documented and fast support

Getting started

After the app was installed, depending on the theme you are using there are 2 ways of using the app.

Online store 2.0

The recent introduction of Online Store 2.0 by Shopify allows users to add app blocks to their themes as native theme sections anywhere in the theme. 

For setting up the structured data, you will have to open the theme editor, select the "Theme Settings" from the bottom left corner and in the right sidebar select "App embeds". Toggle the Schema switch to on and click on it to set up the store logo for the rich snippets.

Note: When upgrading a legacy theme to a new 2.0 theme, the sections may not show up immediately. Please contact us in case you encounter any issues setting up the sections.

Legacy themes


Since Shopify does not allow apps to access theme assets anymore, the install process on legacy themes can be a bit complicated, but the instructions on the app's dashboard will provide step by step instructions on how to install or remove the code necessary for the app to work.
If you have any trouble with the instructions, or simply do not want to edit the code, please contact us and we can take care of the process.
We do recommend switching to a newer, 2.0 online store theme though, as this will allow more flexibility in customizing the theme or using apps as individual blocks or sections.

Setting up FAQ schema

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and an Action on the Google Assistant, which can help your site reach the right users.

If your site has an FAQ page, you can use our app to include the coresponding structured data for it.

In order to set it up, open the app, navigate to FAQ schema settings and insert each of the questions and answers from the shop's FAQ page. The questions and answers must match the ones shown on the page.

They must be manually added in order to assure a correct schema markup with no errors or warnings.