Ideas — SEO RSS



Google merchant center - Mismatched value (page crawl) [price] error fix

Google Merchant Center is a tool that helps merchants upload their store information and products to Google in order to make them available for purchase and shopping ads. Once submitted, the products will be made available to all of the Google services, but only if the submissions are error-free of course. One of the most common errors any merchant can get is the Mismatched value (page crawl) [price] error. This means that the initial specified price does not match the value present on the shop. Google periodically crawls each product page and looks for information in the structured data present on the product page. Schema structured data is an advanced markup code added to your website. Websites with Schema are...

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Adsense. How to add ads.txt file to Shopify

From the moment you set up Google AdSense on a Shopify site, a short time will pass until you get notified to add an "ads.txt" file to the root of your website or your revenue will be greatly affected.  Seems like an easy task, but as soon as you get the file from AdSense you will notice there is no way to upload it to Shopify and be accessible at the root of the website ( https://website_url/ads.txt ). There is, however, a workaround for this issue.  To make it work just follow these steps: Log in to your shopify admin and go to settings > files Upload the "ads.txt" file and copy the asset url Go to Online Store >...

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Make the most out of Google Adsense on your Shopify store

In one of our previous articles you have learned how to get approved and add Google Adsense on your Shopify store. Also all the pros and cons of using Adsense on Shopify. This article will better explain how to create the best balance between earning through ads and maintaining a professional looking online store. In case you have already embedded Adsense on your Shopify store, you may have noticed a quite significant drop in the page load speed times. It is a normal behaviour since most of the ads shown on the store come from different locations, whole new JS libraries need to be loaded, there is more graphical content on the front-end and so on. This may be quite...

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Fixed | No global identifier provided eg. mpn, gtin, brand, isbn

A very common warning, especially for merchants, that Google can throw is the missing product identifier one. Google says that a product`s structured dat should contain one of gtin, mpn, isbn global identifier. What are global identifiers? Product identifiers are a series of numerical or alphanumerical digits - a barcode assigned to a product. They help to identify and recognize a specific product.Product Identifiers consist of a unique barcode to locate products online. Usually, they include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names.   GTIN, or Global Trade Item Number is used to identify trade items worldwide. Significance of GTINs is about their global role. They help Google match products to catalog. That increases the chance of showing...

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How to add Google Analytics to your Shopify store

Google Analytics is a helpful and free tool that helps you understand, using metrics and data, how your website is performing as a whole. It is the industry standard when it comes to gaining insights and setting benchmarks for your website performance and effectiveness. With the Google Analytics tool, you can measure website traffic, conversion rates and ad performance. You can also use this tool to gain knowledge about your current audience, what kind of content they are looking for, what content they interact with most and how they’re engaging with your content. Shopify comes with its set of analytics right in your admin panel and it does offer quite a lot of information regarding user visits and their behaviour...

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