Wishlist data is often treated as a customer convenience feature. For merchants, it can also be an inventory planning signal.
Wishlist demand is lower-friction than email signup
Some shoppers do not want to enter an email address immediately. A wishlist button lets them express interest with less friction. That signal is weaker than a restock signup, but it still shows product intent.
Useful wishlist metrics
- Products with the most saves.
- Variants repeatedly saved while unavailable.
- Wishlist saves compared with restock signups.
- Available products with high saves but low conversion.
Turn saves into action
Merchants can use wishlist demand to prioritize restocks, create targeted campaigns, improve merchandising, or identify products that need better pricing, imagery, or product detail content.
Bodanu's wishlist feature gives shoppers a wishlist page while giving merchants demand data by product and variant.